Connect LinkedIn Conversion API to Visiopt

1. Open LinkedIn Campaign Manager and go to the Ad Account List. LinkedIn Campaign Manager

 

2. Click on the ad account in which you want to create a conversion.

3. Go to Measurement → Conversion Tracking

• Click Create Conversion.
• Select Conversions API as the conversion type.

4. Fill in all the details:

Below are the required fields:

• Name: Enter a clear and descriptive name for your conversion.
• Category: Choose the most appropriate category for the conversion.
• Set the value of the conversion: Select Use a dynamic value.
• Default Value: Enter the default value if needed.
• Timeframe: Select the appropriate conversion timeframe.

After filling in all details, click Next Step to proceed and complete the setup.

5. Select Direct API as the data source and click on "next step".

6. Review all the details and select any campaign that you want to connect with this conversion, and click on the "Create" button.

7. A conversion is successfully created.

 

Conversion API Integration in Visiopt

1. Open Visiopt and go to Campaigns → Create New Campaign (or Edit an existing campaign).

2. Proceed to Step 2: Login with LinkedIn

3. Click Login with LinkedIn and complete the Auth flow to link the LinkedIn ad account to Visiopt.

4. Continue the Visiopt campaign setup to Step 4: API Set up

5. Click Add Goal (or Select Event).

6. Choose the Visiopt goal in the first dropdown, and then select the corresponding LinkedIn conversion in the second dropdown (Select Conversion Name). This second dropdown displays all conversions created in the selected LinkedIn ad account.

 

NOTE: Any goals chosen must be webhook goals in order for them to work with Linkedin.