1. Campaigns and ad groups are required the be active in the Microsoft ads account
2. Ads have to be published
3. Follow the steps below to add conversion
Go to Tools in the top menu:
From the dropdown select "conversion Goals":
Hit the "+ Create" button:
Select "Offline" and hit "Next":
As the goal category select "Page view", also check the "Offline conversions" option:
Name your goal, and enter the value:
When done, hit the "Done" button:
Conversion goals will appear as in the following screenshot:
In the "all conversions" column you will see the conversions:
Offline conversions will appear after 5 hours.
Connecting Microsoft with Visiopt
1. In Visiopt either create a new campaign or edit an old one.
2. In step 3 of the campaign set up click on the Microsoft Ads option and sign in by clicking on the Microsoft button to log in to your Microsoft account:
3. Select the proper Ads Account ID, and add the Conversion Goals and Conversion Pages you want to add to your campaign:
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