Using Variable Script Feature for Hidden Content Timer in Visiopt System

Using Variable Script Feature for Hidden Content Timer in Visiopt System:

Overview

This Standard Operating Procedure (SOP) provides instructions on how to use the variable script feature in the Visiopt system to reveal hidden content on a timer. This technique is particularly useful for video scripts where a call to action needs to be shown at a specific time.

Step-by-Step Instructions

Step 1: Initial Setup

1. Understanding the Use Case (0:16)

·   This feature is commonly used to reveal a call to action (CTA) at a specific time during a video.

·   It allows you to test different timings for revealing hidden content, or different types of content to be displayed.

Step 2: Preparing the Test Page

1. Identify the Test Page (0:41)

·   Ensure you have a test page set up with no hidden content initially.

Step 3: Select the Headline

1. Choose the Element (0:47)

·   Start by selecting the headline element on the page.

2. Create a New Variable (0:57)

·   Click the plus button to create a new variable.

·   Name the variable, e.g., "headline with delay timer."

Step 4: Set Up the Delay Timer

1. Define the Headline and Timer (1:08)

·   Configure the variable such that when the headline "BB BB" displays, hidden content will also be shown on a timer.

Step 5: Add the Script

1. Prepare the Script (1:19)

·   Use a pre-prepared script for this function.

·   Click on the "Variable Scripts" tab and paste the script.

·   Ensure you remove the script tags before pasting.

2. Save the Changes (1:34)

·   Click "Save" to apply the changes.

Step 6: Preview and Validate

1. Review the Results (1:37)

·   In the preview mode, check the control version to confirm there is no hidden content.

2. Verify the Variation (1:52)

·   Switch to the variation view.

·   Confirm that the headline "BB BB" is displayed and, after a few seconds, the hidden content is revealed.

Conclusion

By following these steps, users can effectively use the variable script feature to reveal hidden content on a timer within the Visiopt system. This method allows for dynamic testing of timing and content variations, enhancing the potential for improved conversions.

Use your imagination to explore various applications of the variable script option and monitor your conversion rates.