Understanding and Utilizing Variable Influence in Visiopt

Overview

This Standard Operating Procedure (SOP) outlines the process for understanding and leveraging the Variable Influence feature in Visiopt. This algorithm provides insights into how much each individual variable influences the winning version of your test, allowing for a deep dive into conversion factors.

Step-by-Step Instructions
 

Step 1: Access Variable Influence
 

1. Navigate to Test Results Page

·   Go to the test results page in Visiopt.

2. Click on Variables Option

·   Locate and click on the "Variables" option.
 

Step 2: Understanding the Variable Influence Chart
 

1. Review Chart Data

·   Note: This example uses a demo account with limited data.

·   After reaching your audience size, the chart will begin to update with relevant data.

2. Analyze Variables and Versions

·   The chart will list each variable and its versions set up during your test.

·   It will indicate whether each variable had any influence and quantify the level of influence.

3. Example Analysis

·   In the demo example, the variable "button" had 100% influence.

·   The specific version with this influence was "button option two."
 

Step 3: Utilize Variable Influence Data
 

1. Create a New Page

·   Use the data to create a new page incorporating all the winning variable versions.

·   Run this new page against your current control for further testing.

2. Focus on Key Variables

·   Identify which variables had significant influence and may require further attention.

·   This data is valuable for optimizing conversions and refining future tests.

Conclusion

By following these steps, users can effectively understand and utilize the Variable Influence feature in Visiopt. This ensures that the most influential variables are identified and leveraged, leading to improved conversion rates and more effective test results.