Advanced S2S Setup Guide

Why Use Server-to-Server (S2S)?
 

Standard browser-based tracking can be blocked or limited by ad blockers, privacy settings, and platform restrictions.

Server-to-Server (S2S) tracking ensures your data is captured reliably by sending it directly through your server.

This results in:

• More complete and accurate tracking
• Reduced data loss from blockers and restrictions
• Better attribution across campaigns and funnels
• A more stable, future-proof tracking setup

 

Part 1: Setting Up Advanced S2S in Visiopt

 

Follow the steps below to configure Advanced S2S tracking within your Visiopt account.

 

1.  Log in to your Visiopt account.

2.  Navigate to Settings > Manage Your Domain.

 

3. Click on the Add a New Domain button.

4. Enter the website name and website URL, then select the domain type.

5. Click on Save. Your domain will be added successfully.

6. Click on the Universal Code icon.

7. A modal will open showing the Advanced S2S options and Universal Smart Code. Advanced S2S will only be visible if it is included in your plan.

 

⚠  Note: Advanced S2S is only available if it is part of your current Visiopt plan.

 

8. To set up Advanced S2S, enable the Advanced S2S option.

9. Enter the custom hostname you want to use for Advanced S2S.

10. Click on the Connect button.

11. Two DNS records will be displayed: a TXT record and a CNAME record.

12. To check how to add DNS records, you can refer to Part 2: How to Add DNS Records below.
 

After adding the DNS records to your hosting provider, wait a few minutes, then click the Check Connection button. Your custom hostname will then become active.

 

13. Once the hostname is active, copy the newly generated Universal Smart Code and add it to your website.

 

 

Part 2: How to Add DNS Records

 

Log in to your domain hosting platform (e.g., Cloudflare, Netlify, GoDaddy) and follow these steps to add the required DNS records:

 

1. Log in to your hosting platform (e.g., Cloudflare, Netlify, GoDaddy).

2. Choose your domain from the domain list.

3. Click on DNS Records.

 

4. Click on the Add New Record button.

5. Add the TXT record provided by Visiopt. Set type to TXT, paste the provided value, and save.

6. Add the CNAME record provided by Visiopt. Set type to CNAME, enter the hostname and target value, and save.

⚠  Note: If you use cloudflare as your hosting platform, then before saving CNAME record, set Proxy Status to DNS only (grey cloud 🌥️).

 

 

7. Return to Visiopt and click the Check Connection button after a few minutes to verify the DNS records have propagated.

⚠  Note: DNS propagation can take anywhere from a few minutes to up to 48 hours depending on your hosting provider.