Connect Facebook Conversion API to Visiopt – Visiopt

Before beginning, we recommend adding your Facebook Pixel to your landing page for greater accuracy. The first page of your funnel in your campaign. This will enable for even better matching accuracy.

For best results when using the Facebook API, we recommend that you add the Facebook Pixel exactly as shown here on each page of your site:

Note: Do not set up any Facebook Pixel-based conversion events inside of Facebook as this could cause Facebook to over-report.

Visit https://business.facebook.com/events_manager page, click "+ Connect to Data Sources" in the left-hand menu

Then select "Web" and hit Connect:

Enter a “name” then click the “Create” button:

Enter your website URL and hit Check after that hit Next:

Then select the "Do it yourself" option and hit Next:

Select the "Meta pixel and Conversions API":

Select "set up manually" and hit Next:

On the Overview page click "Continue":

Check off all events that you want to be able to track and send via the conversion API:

For each of the events you chose, you must make sure the following information is checked off, then hit Continue:

Review your setup and hit Continue:

Click the Send instructions button:

Click Get Started:

On the get started page scroll down and click on the Generate Access Token button:

Copy the generated Access token, you will need it later.

Then scroll to the bottom of the page and hit finish:

All pixels you created will appear in the side bar menu, click on a pixel in it, then click on the "Complete Setup" button, from there you will get an option to generate an access token:

Click on the "Settings" tab to see the generated user Pixel ID:

Conversions will appear after 1 day (24 hours).

Facebook Conversion details add in Visiopt

Login to Visiopt and create a new campaign or edit an old one.

Finish Step 1 and Step 2.

In Step – 3 select the campaign type "Facebook", then Sign in with the Facebook button:

Once logged in with Facebook, campaigns will show up, select the desired one:

If you want to add conversions, check the conversions API check box.

To add Facebook conversion details enter the "Pixel ID" and the "Access Token" then select the "Goal page" and the "Event" and save the campaign:

We'll recommend two additional optimizations that will help you get even better results.

As you know, using a webhook enables you to pass server-to-server conversions, real revenue, and AOV through to your tests and campaigns. There is an additional benefit when it comes to using the Facebook conversion, API.

If you attach the webhook to your purchase event, then Visiopt will also be able to send The customer's email address along with the other data that we send to the Facebook conversion API.